To uphold the principles of fair and free elections, a multi-sectoral group gives its support to the Commission on Elections’ (Comelec) Kontra-Bigay campaign, as it takes the lead with #MineAngBotoKo, a disruptive and high-visibility social movement and civic campaign directly targeting vote-selling and vote-buying. Recognizing the need for innovative approaches, the movement is designed for platforms where influence thrives—social media and livestream commerce.
#MineAngBotoKo avoids lectures and speaks the language of live selling to engage the 21.87 million Gen Z voters expected to turn out in the upcoming midterm elections. It leverages storytelling and community-driven content, aiming to build a civic movement that feels more like culture than instruction, and pushes purpose into uncomfortable but necessary territory, especially in least-expected spaces. With vote-buying turned brazen, the solutions must be just as bold.
Comelec commissioner-in-charge Ernesto Ferdinand Maceda, Jr. said,
“The video campaign perfectly captures the self-deprecating humor that resonates with our young voters. This is exactly the kind of hope the youth gives us—the hope that we are raising a generation of voters who understand the power of their voice and are willing to protect it. Let’s continue working together to ensure that these young voters inherit an electoral system worthy of their trust.”
The #MineAngBotoKo movement encourages young voters to take ownership of their democratic rights, as it sends a pointed signal to political candidates that the new generation of voters is more informed, discerning, and vocal about their commitment to an accountable and truly representative electoral process in the Philippines
Comelec chairman George Erwin Garcia noted,
“The strength of a nation’s democracy lies in the hands of its youth. When they say no to vote-buying and yes to integrity, they become the voice of real change.”
To amplify this movement, Comelec has forged a multi-sectoral partnership, initially bringing together FYT Media, a next-generation newsroom co-founded by veteran journalists Voltaire Tupaz and Atom Araullo; GCash, the country’s leading finance super app; and CDO Foodsphere, one of the Philippines’ largest food manufacturing companies. The campaign officially launches on May 9, 2025, and the Comelec expects more partners to join as election day nears.
To join, amplify, or support the movement, follow Comelec and use the hashtag #MineAngBotoKo on social media.
About Mynt
Mynt is the parent company of GCash, the #1 Finance Super App in the Philippines. It’s the first and only fintech company listed on the Philippine Stock Exchange under the “GCASH” ticker symbol. Through GCash, Mynt advances its vision of 'Finance for All' by making financial services more accessible to Filipinos. Mynt operates a portfolio of companies, including G-Xchange, Inc., the payments company responsible for the digital payments and electronic money activities in the GCash app, and Fuse Financing, Inc., the financing company for GCash that provides fair and digitally-enabled credit products and solutions.
Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly focusing on safety & security, financial inclusion, diversity, equity, and inclusion, as well as taking urgent action to combat climate change and its impacts.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
