The three-day event drew tens of thousands of participants, most of whom still rely on physical cash to manage and run their small businesses. While digital adoption has grown in recent years, cash remains the dominant mode of payment among sari-sari store owners when purchasing inventory.
GCash offered TNAP attendees a range of promotions and incentives to encourage merchants to shift to digital transactions. These include pre-convention campaigns, real-time cashback, and exclusive product discounts for users who pay with GCash at partner booths. The leading finance super app also set up an on-site activation booth in collaboration with Puregold, showcasing how digital tools can help store owners streamline payments, manage capital, and track purchases.
GCash for Business General Manager Jong Layug stated that the initiative is part of the company’s broader strategy to integrate digital financial services into traditional retail channels and foster digital habits among small-scale entrepreneurs.
“GCash is committed to helping Filipino MSMEs grow by giving them access to safe, convenient, and rewarding digital payment options. At TNAP, we’re bringing this mission to life by making every digital transaction count, whether through savings, rewards, or efficiency,”
Layug said.
The partnership comes as Puregold seeks to deepen its role in the country’s digital transition. The retail giant, whose TNAP program is designed to support its extensive sari-sari store network, has been working to improve payment infrastructure at its stores and trade events to reduce friction in B2B transactions.
“Puregold has always believed in the power of MSMEs. By partnering with GCash, we are equipping our TNAP members with tools to thrive in a digital economy,”
said Puregold president Vincent Co.
The participation of GCash in TNAP 2025 marks a continued push to embed financial technology into grassroots enterprises, positioning digital tools as drivers of growth and efficiency in the informal economy.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
