Reinforcing its role in advancing financial literacy and inclusion nationwide, finance super app GCash introduces the Philippines’ first artificial intelligence–powered financial coach to be embedded in an e-wallet.
Developed with support from Microsoft and powered by enterprise-grade AI, Pera Coach (Money Coach in Filipino) converses in English and other local national languages to make financial services easier to understand. It responds contextually to user prompts like financial goals, budget considerations, and risk appetite, delivering guidance personalized to each user’s financial journey.
Persistent gaps in financial literacy contribute to the low adoption of financial services like insurance and investments, with many Filipinos lacking access to clear and credible guidance. According to a 2021 survey by the central bank, just 2% of Filipino adults were able to correctly answer six basic financial literacy questions. Pera Coach aims to address these challenges by providing always-on access to clear and tailored financial education within a platform millions of Filipinos already use daily.
“Financial literacy should not feel intimidating or out of reach,” said Winsley Bangit, Group Head of New Business at Mynt, the parent company of GCash. “With Pera Coach integrated directly into the GCash ecosystem, Filipinos can receive real-time guidance that’s practical, contextual, and easy to understand, helping them make more confident financial decisions.”
Leveraging AI for inclusion
Beyond the launch itself, this signals a broader GCash strategy aimed at leveraging emerging technology to solve real-world financial challenges. Microsoft echoes the transformative potential of generative AI when applied to real, everyday use cases.
"Millions of Filipinos already carry a financial platform in their pockets, but only one in four is financially literate. We've made real progress in financial access, but access without understanding isn’t inclusion—it’s an empowerment gap. And closing that gap is nation building," said Microsoft Philippines Country General Manager Jonathan Que.
To access Pera Coach, Filipinos need to open the GCash app, go to ‘Save’ or ‘Invest’ and tap the Pera Coach banner. For more information, visit the Help Center.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
