The 48th ASEAN Summit in Lapu-Lapu City, Cebu, is one of the highest-level meetings of the regional bloc for the year, where heads of state from 11 member countries will come together to discuss and decide on key regional issues.
“We are incredibly honored to be a huge part of the Philippines’ ASEAN Chairship. Our partnership with ASEAN provides us a chance to showcase Filipino innovation on the global stage and demonstrate how the Philippines is leading the charge toward a more integrated, digital ASEAN region,” GCash General Manager for GCash for Business Paul Albano said.
At the Partners Pavilion, GCash is powering booths featuring Cebuano micro-entrepreneurs who are engaged in home décor, pastries and confections, handcrafted woven goods, chocolates, dairy and food items, and locally made souvenirs and artisan crafts. These include Adorno '72 Home Decors, Audrey's Confectioneries, Dahlia Chocolates, Hinablon sa Cebu, Holicow, Island Souvenirs, Profoods, Rambie's Collection, Tuburan, and Ver & Ver Handicrafts.
“By supporting the MSME marketplace at the Pavilion and enabling cashless transactions for Cebuano micro-entrepreneurs, we are showing how digital financial inclusion creates tangible, real-world impact,” Albano added.
The booth also features on-site card printing and dedicated customer experience representatives to assist users and address inquiries in real time.
It will also highlight a range of GCash offerings, including lending and wealth management products, GCash for Business payment solutions and devices, and services tailored for overseas Filipinos.
Beyond product demonstrations, the booth aims to boost MSME digitalization by onboarding new merchants to GCash for Business and showcasing how digital tools can help local enterprises grow and scale in an increasingly cashless economy.
“We are powering the MSME marketplace by bringing cashless payments to Cebuano micro-entrepreneurs. When a local vendor can accept a digital payment as easily as a major retailer, that is digital financial inclusion in practice,” Albano added.
GCash will also join key side events at the summit to participate in discussions on digital transformation and advance wider access to financial services across the region.
The summit, with the theme “Navigating Our Future, Together,” is being held this week in Lapu-Lapu City, Cebu, Philippines, as part of the country’s ASEAN chairmanship.
The event gathers leaders from all 11 ASEAN member states, along with thousands of delegates, officials, and international media.
Discussions will center on energy security, food security, regional stability, and protection of ASEAN citizens, alongside broader themes of economic integration, sustainability, and digital cooperation.
For more information on ASEAN, visit https://asean2026.gov.ph.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
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