To address longstanding hiring challenges faced by micro, small, and medium enterprises (MSMEs), the Department of Trade and Industry (DTI), through its Negosyo Centers, onboards its Business Counselors to GJobs—the job hunting and job referral platform powered by PasaJob within the GCash app—as part of its broader push to harness technology in upskilling and elevating MSMEs. The platform provides small businesses with a low-cost, accessible way to recruit talent, formalize hiring practices, and establish employer credibility, even without a dedicated HR team or system.
Micro, small, and medium enterprises (MSMEs) comprise 99.63% of all registered businesses in the Philippines and account for over 66.97% of total employment, according to 2023 data from the Philippine Statistics Authority (PSA). However, a 2025 study by Boston Consulting Group (BCG) and the DTI reports that only 13% of MSMEs plan to hire additional staff, with limited access to qualified talent and operational constraints among the top barriers. Many still rely on informal referrals or walk-ins, despite the rising complexity of digital and compliance requirements.
Business counselors, serving as frontline advisors, play a vital role in helping MSMEs navigate tools like GJobs and align staffing decisions with long-term growth goals. By enabling small enterprises to build more resilient teams, GJobs helps close long-standing productivity gaps and supports the competitiveness of the sector that employs the majority of the Filipino workforce.
“We recognize that hiring remains one of the most persistent pain points for small businesses. We want small business owners to be aware and take advantage of inclusive small business solutions such as GJobs,”
said DTI Regional Operations Group Assistant Secretary Grace Baluyan.
In its recent webinar, titled "Leveraging GJobs for MSME Recruitment and Strengthening Financial Literacy of Negosyo Center Business Counselors," the DTI strongly recommended that MSMEs leverage innovative talent recruitment solutions, such as GJobs, to help streamline hiring, formalize recruitment practices, and improve access to qualified candidates—all without the overhead cost of traditional methods.
GJobs, an in-app feature within the GCash platform, was developed in partnership with PasaJob to help small business employers access a pool of 2.4 million verified users. Designed to support hiring without functioning as a traditional job hunting and job referral platform, GJobs leverages incentive-based referrals through personal networks and operates on a pay-per-hire model—costs are incurred only when a successful hire is made.
This presents a cost-efficient advantage for MSMEs working with lean budgets. Early data show that job hiring timelines have been cut from 42 days to just 29, underscoring their impact on hiring efficiency and employer credibility.
“MSMEs need tools that match their realities. GJobs gives them reach, control, and affordability without requiring large HR investments,”
said GCash VP and Head of Product Innovation Leonardo Ferdinand Byron Perez.
By introducing inclusive job-hunting and job referral platforms like GJobs powered by PasaJob, DTI continues to advance efforts that level the playing field for small businesses—empowering MSMEs to thrive in the digital economy without compromising operational sustainability.
For more information, visit www.gcash.com.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
