The event gathered industry leaders, technology partners, and emerging innovators to explore artificial intelligence's (AI) transformative potential in fintech while emphasizing responsible AI practices and women's critical role in technology.
Guided by the theme “AI-CHIEVED: Explore, Empower, Elevate,” GCash AI Week provided a dynamic platform for thought leadership, collaboration, and hands-on learning. The event featured esteemed partners, including Apple, Google, and Amazon Web Services (AWS), and engaged employees, university students, and fintech professionals in discussions on ethical AI, data-driven decision-making, and the future of intelligent automation.
Kicking off the event, Pebbles Sy, Chief Technology and Operations Officer of Mynt, the holding company of GCash, underscored the company’s vision for AI as a force multiplier for innovation and efficiency:
“AI Week is about building confidence in AI, understanding its real value, and making it a natural part of how we work. It goes beyond just automation, it’s about intelligent insights, better decisions, and unlocking new levels of innovation.”
Sy shared,
“AI is already changing the way we work at GCash. Tools like Glean, Gemini, and Dev Copilots are making our processes faster, smarter, and more efficient, and this year, we’re taking it even further. AI is only as good as how we use it, and we’re making sure that AI is here to empower all of us.”
The event showcased real-world AI applications, featuring sessions such as “Apple Intelligence: Unleash,” where participants learned how to maximize Apple’s AI-driven features on iPhones and MacBooks. The Amazon Quicksight Hackathon by AWS challenged teams to build AI-powered dashboards using Generative AI. Attendees also explored advanced AI capabilities, including large reasoning models with Deep Seek, enterprise AI with Glean, and next-level productivity tools with Google’s Gemini AI.
AI Week also highlighted the importance of AI literacy and upskilling across the organization. Michelle Santos, AVP of the Automation Center of Excellence at GCash, emphasized the necessity of integrating AI into everyday workflows: “AI Week is our way of equipping GCash employees with the skills to augment their daily tasks through AI tools and platforms. This is a critical capability for the future of work; using AI should become natural.”
Through hands-on workshops, hackathons, and expert-led sessions, GCash demonstrated its commitment to fostering an AI-ready workforce. Employees gained direct experience in leveraging AI for operational efficiency, customer engagement, and data-driven decision-making, reinforcing the company’s agile and innovation-driven culture.
GCash AI Week 2025 also placed a strong emphasis on responsible AI development, ethics, and diversity. As a woman-led company with a leadership team that includes trailblazers in fintech and AI, GCash continues to advocate for gender inclusivity in technology. The event honored the contributions of women in STEM, spotlighting female engineers, data scientists, and tech leaders who are shaping the fintech landscape.
“We must recognize that ethics, human insights, and diverse perspectives are essential to innovating AI,”
said Sara Venturina, Chief Data Officer of GCash.
“AI teams need diversity in thought, background, and experience, as this directly impacts how AI applications operate. Will they show bias, or will they be fair?”
GCash’s approach to financial inclusion extends to tackling bias in AI development, ensuring that its data collection, labeling, and application processes are designed to serve all users equitably. By fostering a culture of transparency, accountability, and continuous learning, GCash aims to set industry standards for responsible AI adoption.
Through initiatives like GCash AI Week, the company continues to push the boundaries of what’s possible in fintech. By embedding AI into its operations responsibly and equitably, GCash is not just driving innovation—it is shaping a future where AI serves as a catalyst for inclusion, empowerment, and financial progress.
As AI technology continues to evolve, GCash remains steadfast in its mission to democratize financial access, ensuring that no one is left behind in the digital economy.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
