MANILA, Philippines, 4 April 2024 – TaskUs, one of the world's fastest-growing business process outsourcing service providers, has partnered with GCash, the Philippines’ leading finance app, to support local coffee farmers.
This partnership, launched through a ceremonial tree-planting event, paves the way for TaskUs to plant 10,000 coffee seedlings in Cavite, through GCash’s GForest, an interactive climate tech platform, that allows users to contribute to reforestation and tree-planting initiatives. GCash and its partners plant actual trees in strategic sites across the Philippines for every digital tree planted in-app. Through this feature, users are also encouraged to shift to digital transactions which can help reduce their carbon footprint.
The partnership also enables TaskUs to build more communities and create lasting positive impact. Beyond doing good for the environment, TaskUs will also be purchasing beans directly from local women coffee farmers.
“This partnership with GCash is aligned with our core values and commitment to supporting the communities where we are present. Social responsibility is strongly embedded in our culture, and we encourage our teammates to make a difference in issues they care about,” explained Dean Van Ormer, Senior Vice President – Southeast Asia of TaskUs.
For GCash, the partnership showcases how corporations can work with the fintech giant in fulfilling their sustainability commitments through GForest.
“GCash is an advocate of tech for good—not only are we empowering financial progress for all, but we are also using our platform in ways that can create significant positive social impact, from protecting the environment to creating sustained opportunities for our local farmers. GForest is proof that innovative solutions can engage individuals and corporations to act for our planet and local communities,” shared CJ Alegre, Sustainability Head of GCash.
Planting 10,000 coffee seedlings is a welcome initiative for the Philippine coffee industry, which has been advocating for the local development of coffee to meet the Filipinos’ coffee demand.
“Coffee has historically been an integral component of the Philippine economy, but today, we see a huge opportunity for companies to support local coffee farmers. We laud the partnership between GCash and TaskUs as they leverage innovative platforms to grow coffee seedlings and boost the livelihood of local farmers. Actual planting will begin during the rainy season, at the third to fourth quarter of 2024,” stated Chit Juan, President of Philippine Coffee Board, Inc.
About Mynt
Mynt is the parent company of GCash, the #1 Finance Super App in the Philippines. It’s the first and only fintech company listed on the Philippine Stock Exchange under the “GCASH” ticker symbol. Through GCash, Mynt advances its vision of 'Finance for All' by making financial services more accessible to Filipinos. Mynt operates a portfolio of companies, including G-Xchange, Inc., the payments company responsible for the digital payments and electronic money activities in the GCash app, and Fuse Financing, Inc., the financing company for GCash that provides fair and digitally-enabled credit products and solutions.
Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly focusing on safety & security, financial inclusion, diversity, equity, and inclusion, as well as taking urgent action to combat climate change and its impacts.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
