For her transformative leadership and unwavering commitment to financial inclusion, Martha Sazon, the president and CEO of Mynt, the parent company of GCash, has once again been recognized as one of Fortune’s Most Powerful Women in Asia 2025. This marks the second consecutive year she has earned a place on the prestigious list, which honors the most influential women shaping the future of the region across industries, including business, science, entertainment, and sports.
Appointed in the middle of the COVID-19 pandemic, Sazon steered the country’s leading finance superapp through a period of rapid growth and transformation. With over 30 years of cross-industry experience, she led the platform to become the Philippines’ first and only $5 billion unicorn, now used by 8 in 10 Filipinos.
Guided by its vision of “Finance for All,” GCash has built the country’s largest and most inclusive cashless ecosystem—enabling millions of Filipinos to access payments, savings, credit, insurance, and investments. To date, it has disbursed ₱287 billion in loans to 9.5 million borrowers, 90% of whom are first-time users of formal credit—underscoring how GCash and its lending services are opening the doors of financial inclusion. Most borrowers are women, low-income earners, and residents outside Metro Manila, reflecting the deep reach of GCash across underserved sectors.
Its GSave service now reaches one in four banked Filipinos, while, GInsure has expanded access to protection, providing over 63 million affordable insurance policies nationwide.
Moreover, Sazon has been widely recognized for her leadership and innovation, being named the 2022 Master Innovator for Digital Transformation by the Mansmith Innovation Awards, 2023 Woman of the Year by the Asia Leaders Awards, recipient of the 2024 Front & Female Business Leader Award from Tatler, and one of Fortune’s 2024 Most Powerful Women of the Year (Asia). Her influence continues to resonate globally, with GCash becoming the first Philippine company welcomed into the World Economic Forum’s Unicorn Community—a testament to its growing international relevance and to Sazon’s vision of building a more inclusive and sustainable digital future for all Filipinos.
The Fortune 100 MPW Asia rankings honor 100 leading women leaders who are transforming business across Asia’s major financial, consumer, and technology centers, as well as the transport, aviation, industrial, and energy sectors — where scale, digitalization, and supply‐chain resilience define competitive advantage. Their innovative strategies and leadership are driving market growth, scaling new platforms, and shaping Asia’s business landscape.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
