GCash, the Philippines' leading finance superapp and largest cashless ecosystem, took home four major accolades at the 2026 APAC Tambuli Awards, earning recognition for campaigns that delivered measurable results in civic accountability, public transit, and grassroots financial access.
The APAC Tambuli Awards, organized by the University of Asia and the Pacific (UA&P), recognize brands that demonstrate both business growth and real-world social impact. Unlike awards that focus on marketing metrics alone, the Tambuli looks at campaigns that advance corporate purpose and human development. The 2026 edition centered on how digital transformation can address systemic gaps in society.
GCash earned a Gold Tambuli under Champions for Humanity: Building Character (Digital and Social Media) for its #MineAngBotoKo campaign. Working with independent media and the Commission on Elections (COMELEC), GCash repurposed the familiar format of social media live-selling to confront the culture of vote-buying—turning a casual, everyday medium into a pointed call for voter accountability. It has strengthened in-app security monitoring and implemented stricter transaction guardrails during critical civic windows to prevent financial abuse tied to election periods.
A Silver Tambuli under Masters of Everyday Purpose: Delivering Brand Promise (Integrated) recognized the Commute Fast Lane initiative, a partnership with the Department of Transportation (DOTr) that embedded cashless payment options at the Metro Rail Transit Line 3, making everyday commute seamless. GCash plans to expand this digital payment infrastructure to other major transit networks across the Philippines.
The fintech leader also received two Bronze Tambuli awards for grassroots-focused initiatives. “Sachet Loans,” recognized for branded experience and activation, introduced a nano-financing model that allows users to borrow small amounts ranging from ₱100 to ₱300, providing a safe alternative to informal lending.
“Wais Tindera”, awarded for championing inclusive growth, brought financial literacy directly to communities through a nationwide caravan. The program equips sari-sari store owners with digital tools and cash management skills.
In addition to these recognitions, GCash Chief Marketing Officer (CMO) Neil Trinidad was named one of the CMOs of the Decade, building on his earlier recognition as CMO of the Year in 2021.
"The 2026 APAC Tambuli Awards affirm that digital tools create the greatest impact when they serve a clear human purpose. At GCash, we build solutions that matter—from making daily commutes easier and supporting neighborhood stores to promoting accountability and inclusion,"
said Trinidad.
Together, the four Tambuli wins reflect how GCash has built campaigns that go beyond the app—touching public transport, neighborhood commerce, civic life, and financial literacy. Each initiative points to the same underlying goal: making digital finance work for every Filipino, regardless of where they live or what they earn.
For more information, please visit www.gcash.com.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
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This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
