Through its fourth bi-annual GCash Insider event recently held at the BGC Immersive in Taguig, GCash showcased its latest AI-powered B2B solutions with the theme “Spending in the New Era of AI.” With GCash for Business Partner Solutions, the leading finance app highlighted how data-driven marketing solutions could help businesses implement hyper-personalized marketing strategies by segmenting specific target customer groups while assisting businesses to understand customer needs on a deeper level through AI technology.
“GCash has evolved into a trusted companion and a symbol of convenience for millions. Fueled by innovation, customer-centricity, and data-driven insights, we’re redefining meaningful engagement for our customers and through GCash Insider, we explored the intersection of AI-driven marketing innovations, revolutionizing customer segmentation, and engagement,”
said GCash Head of New Businesses Winsley Bangit.
GCash for Business Partner Solutions gives brands exclusive, timely, up-to-date insights on relevant consumer trends based on unique transaction signals, including spending consumer behaviors based on actual consumer data that only GCash can uncover. Key leaders led the discussion from GCash, alongside industry experts who shared their valuable insights on the importance of maximizing the future-proof solutions of AI technology in business.
“AI has changed marketing in unprecedented ways – specifically in targeting, copy and visual development, and performance evaluation. With data as material, AI puts marketing on hyperdrive by taking full advantage of the wide plethora of digital channels available today,”
said Claude Gomez, GCash Head for Marketing Strategy and Insights.
Furthermore, GCash for Business Partner Solutions also provides businesses with effective marketing and data and data solutions, which include Ad Solutions, Promo Solutions, Identity Solutions, and Green Solutions, helping them thrive in today’s digital age.
“At GCash, we have over ninety-four million ever-tried users transacting with the app multiple times a day, using different services from payments, to investments, to insurance. All that data gives us a starting point to be able to do three things— enhance customer experience through hyper-personalization, improve operational efficiency and campaign performance, and gain access to data-powered solutions and real-time insights,”
said GCash Chief Marketing Officer Neil Trinidad.
“The adoption of AI technology in our digital ecosystem is a testament to GCash’s commitment to innovation. Partners can leverage on these capabilities through our solutions, so they, too, may capitalize on the power of AI to future-proof their businesses in addressing the ever-changing market landscape,”
said GCash Partner Investment and Marketing Head Kay Lagman.
For more information, visit www.new.gcash.com/business/partner-solutions or email us at partnermarketing@gcash.com
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
