The annual She Can! program is an internal recognition and empowerment initiative designed to celebrate the women of GCash who embody leadership and empathy within and outside work. This year's honorees were nominated by their own colleagues, a process that opened nominations across all employee levels to seek out extraordinary GCash women who inspire those around them every day. At the awarding ceremony, each honoree was presented on stage by her own nominator, emphasizing that these women are recognized by the very people they impact daily.
Mynt President and CEO Martha Sazon affirmed the company’s commitment: “We recognize the women of GCash whose courage and leadership continue to shape our organization. Their stories remind us that when women are allowed to grow, they not only overcome challenges, but they lead, they conquer, and they inspire others to do the same.”
The honorees also shared about the intersection of personal growth and professional excellence. Tanya, one of the She Can! honorees, reflected on the power of emotional intelligence in the workplace, stating, “I’m proud that I can be strong and compassionate at the same time. I learned that empathy isn’t a weakness. The celebration also highlighted how GCash women navigate the complexities of modern life. Steffi, one of the honorees, shared how she models work-life harmony for her team: “I try to make it visible to others that it’s possible to create a balance between your career and your family life. You don’t have to set any one area aside”.
The program's special guest, former ABS‑CBN CEO and multi‑awarded actress Charo Santos, led a forum where she shared her own experiences of leading, conquering, and inspiring. She urged women professionals to embrace continuous learning and courage in a fast‑changing digital economy. "Leadership starts with learning," she said. "Your decision to improve is not just for yourself but for the people who follow you and rely on you.”
At the core of workplace inclusion at GCash is the belief that achieving Finance For All starts with providing opportunities for all. Behind inclusive products and services is an inclusive environment that empowers every employee to grow.
GCash champions women’s empowerment through the holistic 3Cs framework (Care, Career, and Culture). Employees are given holistic “Care” by providing them a robust safety net far exceeding statutory requirements. By integrating comprehensive health benefits—such as Day 1 HMO coverage with women-specific screenings and fertility treatment accommodations—with flexible work arrangements and dedicated mental health support, GCash ensures female employees are supported at every life stage. At the same time, inclusive life partner benefits allow female employees to enroll same-sex partners as dependents for HMO, insurance, and bereavement coverage, with no marriage certificate required.
From honoring specialized leaves for solo parents and survivors of gender-based violence to offering a secure environment for caregivers and recognizing non-traditional family set-ups, GCash fosters a culture where women can thrive both personally and professionally as drivers of fintech.
GCash has consistently invested in the career trajectory of women in tech through initiatives like the For The Women Scholarship and the Women Up Top Masterclass—both of which have provided women opportunities to widen their tech skillset.
To foster an inclusive workplace culture, employee resource groups like “Mamahood” offer working mothers a dedicated community to share experiences and support one another, alongside other ERGs open to women, including Limitless League, Queer Peers, and Self-Made Solos.
These efforts are reflected in GCash numbers and stand out sharply against industry norms. The fintech sector remains male-dominated, with less than 10% of leadership roles held by women. GCash has actively reversed this trend: as of March this year, women make up 47.2% of the Mynt workforce, and 47.7% of leadership roles are held by women, a figure that far exceeds industry standards. More strikingly, women occupy roughly half of GCash executive decision-making positions, with leaders such as Mynt President and CEO Martha Sazon, Chief Technology & Operations Officer Pebbles Sy, and Chief Strategy Officer Rowie Zamora holding the company's top seats at a time when female executives represent a small fraction of leadership in fintech globally.
Beyond recognition, She Can! has transformed into a testament to an everyday culture where every woman is given the opportunities, tools, and voice to drive Finance for All. As Mynt President and CEO Martha Sazon affirmed, GCash remains committed to strengthening mentorship, professional development, and leadership pathways for women across the organization, in service of its mission to advance financial inclusion in the Philippines.
For more information, visit https://www.gcash.com.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
