But amidst every new and more efficient fix, technology also continues to strengthen connections and foster relationships.
More than just a Finance Super App, GCash has features that have allowed parents, friends, relatives and even acquaintances with a simple and efficient way to transfer money, making it easier to provide support and financial assistance whenever needed.
To highlight the connections that have been strengthened through its services, GCash recently launched #GCashStories. The series highlights stories of hope and progress, turning them into inspirational conversations. The first short film featured the story of Cocoy Rubio, who became a small business owner with the help of GCash’s different services after losing his job due to the pandemic. Thanks to GLoan, Cocoy was able to start his own business and make the necessary transactions that helped him succeed.
“We are now 79 million strong,”
says Neil Trinidad, GCash’s Chief Marketing Officer.
“We are providing 70% of Filipinos with the necessary digital tools and have distributed over USD 320 million of financial aid.”
Now, a second film tells us the true story of Ate Alma, a photocopy operator in a university and a family breadwinner, who lost her home due to typhoon flooding. Directed by Antoinette Jadaone, this chapter in #GCashStories pulls at heartstrings and proves how technology not only makes daily transactions easier, but also provides an accessible way to genuinely lend a helping hand.
After learning that Ate Alma’s home was severely damaged due to flooding, university students took it upon themselves to start a fundraising initiative powered by GCash. Spreading the news through social media, students and graduates sent their donations to Ate Alma through GCash’s Send Money feature, which allowed volunteers to donate in real time and from wherever they were—straight to Ate Alma’s GCash wallet. Even alumni of different graduating classes who remembered Ate Alma fondly were able to participate from wherever they were. In the end, Ate Alma’s community was able to raise enough money to purchase essential goods for her and her family, making the road to recovery after the typhoon that much easier.
"Sa totoo lang napakalaking tulong sa akin ng GCash talaga. Hindi ako makapaniwala kasi first time lang nangyari sa akin. Thank you talaga sa GCash,”
says Ate Alma.
"Sobrang nagulat ako, hindi ko akalain na ganoon karami agad ang dumating. Isipin mo naging 100,000 agad ang dumating sa GCash ko. Talagang patuloy silang naghulog sa GCash hanggang nabuo yung bahay namin."
Send Money allows GCash users to quickly transfer funds from one account to any of the other 79 million. Whether through a unique QR code or the user’s GCash number, money is safely transferred instantly. What’s more, those who receive the transfer can easily make cashless purchases with GCash payments, or even to Buy Load, Pay Online and more. Cashing in to transfer is easy, too, with multiple options available. Users can Cash In from over 70 online banks, 650,000 over-the-counter partners or through 4,000 cash in machines nationwide.
“#GCashStories is everyone’s story,”
Neil Trinidad says.
“And this campaign aims to turn our moments into movements.”
GCash is doing more than highlighting #GCashStories that have changed people’s lives. They’ve taken the campaign further and have tapped several non-government organizations in order to help solve real-world problems. The e-wallet has partnered up with ABS-CBN Lingkod Kapamilya Foundation and Caritas Manila, where proceeds will go to families in need of disaster relief, much like Ate Alma’s.
Watch and be inspired by the story of Ate Alma and the community that rallied behind her here. Stay tuned for other upcoming #GCashStories by following GCash’s official social media pages: Facebook, Instagram, Twitter, YouTube and TikTok.
Have your own story of hope and progress? Share yours by using the hashtags #GCashStories and #MyGCashStory, and tagging @gcashofficial.
About Mynt
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
Mynt and GCash are staunch supporters of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
For more information, please contact:
Bruce Rodriguez, Head of Business Communications
Corporate Communications
Legal Disclaimer & Safe Harbor Statement
This press release is for informational purposes only and does not constitute, or form part of, any offer, solicitation, or invitation to sell, issue, purchase, or subscribe for any securities in the Philippines, the United States, or any other jurisdiction. No securities of Mynt, Inc. have been or will be registered under the U.S. Securities Act of 1933, as amended, and such securities may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. There will be no public offering of the securities of the Company in the United States. No money, securities or other consideration is being solicited by this document or the information contained herein and, if sent in response to this document or the information contained herein, will not be accepted. Any potential initial public offering and listing in the Philippines, if pursued, remain fully subject to prevailing market conditions and regulatory approvals, including the registration requirements of the Philippine Securities and Exchange Commission and the listing rules of the Philippine Stock Exchange, Inc., and there can be no assurance that any such filings will be made or that any offering or listing will be consummated. This document contains forward-looking statements that involve inherent risks and uncertainties; actual results, timelines, and outcomes may differ materially from those projected due to shifting market dynamics, economic environments, and regulatory updates.
